Customer Lifetime Value – The Key To Maximizing Your Profits!

Customer Lifetime Value – The Key To Maximizing Your Profits!
By Larry Lim

The greatest asset to your business is your Customer,
specifically, your Customer Lifetime Value.

In my many years in Sales and Marketing, I’ve met many CEOs and
business owners who don’t have much clue as to what Customer
Lifetime Value is, much less its importance and the impact it
has on their bottomline. To most of them, what matters most is
to increase revenue by continuously acquiring new one-shot

This is one of the fatal mistakes that many business owners make;
it’s a sad scenario, but it’s also the reality. Let me tell you
something: it’ll cost you 5 times more to attract a new customer
than it is to bring one of your past customers back to you.

I don’t know you personally, but if you’re a smart business owner,
you’ll understand that every cent you invest in advertising is
going towards acquiring new customers. You’ll also realise that
once you’ve acquired the customers, you just can’t afford to let
them go.

So what’s Customer Lifetime Value?

Customer Lifetime Value is defined as the total value, in
monetary terms, of your average customers spanning the entire
period that these customers are likely to do business with you.
It’s the potential contribution of your customers to your
business over a period of time.

Here’s how to calculate your Customer Lifetime Value:

1). Let’s say you’ve 2,000 steady customers and these customers
remain with you for an average of two years; for the past two
years, your net profit was $700,000.

The Customer Lifetime Value can be calculated as:
$700,000/2,000 = $350.

What this means is that over an average customer lifespan of
two years, each new customer you could acquire and keep is worth
$350 to you in profits.

2). If you do not have the actual figures, you’ll have to
estimate. As the Customer Lifetime Value will have a significant
impact on your bottomline, my advice is that you be prudent and
conservative in your estimation.

Why is it so important to you and your business?

Lifetime Customer Value is important to you and your business
for the following reasons:

1). Knowing the Lifetime Value of your customers is crucial to
you and your business as it serves as a benchmark without which
you’ll be groping in the dark.

When you know the Lifetime Value of your customers, you can
determine how much time, effort and money you can afford to
invest to acquire that customer in the first instance.

In other words, you can invest more today to reap a much larger
profits later down the road as long as your cashflow is healthy
and can support it.

Every marketing campaign that you undertake costs you money as
well as reaping you benefits such as increased sales, enhanced
corporate image, etc. But how can you be sure that the benefits
would outweigh the costs or investments? This is where knowing
the Customer Lifetime Value is so powerful – it helps you to
determine this even before you launch your marketing campaign.

2). When you realize that customers are actually an ongoing
stream of revenue as opposed to a one-shot sale, you can re-focus
your marketing efforts.

Instead of contantly struggling to acquire more and more new
customers, you can now begin to focus on keeping your existing
customers longer and selling to them repeatedly, in other words,
repeat sales.

You may spend more like making stronger and more attractive
offers than your competition in acquiring new customers now who
will be your money spinners tomorrow.

This makes sense because you now know that on average you’ll more
than make it back over the years that the customers are with you
and therefore you could afford to break even or even lose money
now in acquiring the new customers.

Start shifting your focus to Customer Lifetime Value and maximise your profits today!

Start to have a proper understanding of Customer Lifetime Value
because it’s key to the success of your business. It’ll allow
you to acquire more customers than your competition through
better and more attractive offers; it’ll dramatically increase
your bottomline through more repeat sales and shoot your profits through the roof.

About the Author

Copyright 2004 by Larry Lim,

Larry Lim is a practising marketing strategist and tactician who dishes out highly effective marketing strategies and tactics that will enable you to successfully start and grow your business on the Internet.

Check out his Internet Marketing Strategy website that is jam-packed with internet marketing secrets and softwares that will skyrocket your sales, and shoot your profits through the roof.

IPA-IBA focuses on small and medium sized private companies in North America. Our complete profile reads a full-service business development group and general management consultancy aimed at aiding smaller entrepreneurs to make it big in life. We, International Profit Associates, over the years, have helped more than 170,000 small and medium sized businesses to create and maintain positive cash flow, accelerate growth, and control costs thereby letting young entrepreneurs to realize their dreams which they saw when they started out. With over 1,800 full-time employees on rolls, IPA IBA is one of the fastest growing integrated business analysis firms in the US.

To read more of Larry Lim’s articles, visit 

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Is It Still Possible To Make Money On The Internet?


Is It Still Possible To Make Money On The Internet?
By Larry Lim

Many people are saying that the internet is dead. So is there
still money to be made on the Internet?

The answer is a definite YES.

Research shows, time and again, that consumers want to spend
more online, and that the internet is fast becoming an integral
part of their lifestyle and it’ll continue to be so. Internet
consumers are cautious and they want sites that are credible and worth shopping before they part with their money.

The traditional brick-and-mortar rules of business still apply
to internet business. It’s prudent to remember that the internet is not your business goal; it’s a medium in helping you achieve your business goals.

Adhere to my following Rules and you’ll be on your way to
building a viable, sustainable and successful internet business.

1. Develop a viable business plan

The biggest reason why so many dotcoms failed is an inadequate
business plan of how and when they will achieve profitability.
To have a successful and sustainable internet business,
developing a viable business plan from the outset is crucial.

Your plan must have a clear and sincere vision that has meaning
to you and your business. Your main focus should be to ‘plan to
profit within a set period of time’ and this would require you to allow time for thoughtful researching, planning, execution and testing. You’ll need to test out your business model first and ensure that it’s viable and sustainable.

Don’t make the same mistakes that many dotcoms made – trying to
build a global brand before their business model even worked as
it’ll lead you into receivership faster.

Regardless of how fanciful and good your website is, if your aim is not to make profit, you’ll go out of business.

2. Model someone successful

It’s always wise to learn from the mistakes of other people
rather than to learn from your own mistakes as this can sometimes be very costly and painful.

Track and learn from benchmarked success stories, be they your
competitors or otherwise. Why would you want to spend time
re-inventing the wheel when you can learn from those who have
already been there and done it successfully. Learn how they
design their website, create products, write salescopy, their
sales process, etc.

3. Focus on a niche market

Don’t be everything to everybody by trying to dominate a huge
and general market because you just simply can’t do it

Focus your internet business on a targetable portion of the
market or a narrowly defined group of potential customers.
Address the need for a product or service that’s not being
addressed by mainstream providers. The advantage of this is that it’s less competitive in such a market as large businesses won’t want to be in it.

For this to be effective, the market niche that you’re targeting must be fast moving, its customers accessible and there mustn’t already be a dominant player in that particular market niche.

The key here is to find a niche market, assess the needs of the
market and then offer them your products and/or services that
meet their needs.

4. Differentiate your business

To capture a larger market share and be viable, sustainable and
profitable, you need to differentiate or distinguish your
business from your competitors; make your business special in
the eyes of your customers and/or prospects.

You can do this by creating what’s called a Unique Selling
Propostion or USP and then effectively convey that USP to your
target market via your marketing efforts and business performance.

This’s particularly crucial if you’re operating in a highly
competitive market.

A USP is the one thing or idea that sets your business favourably apart from your competitors. Think about these questions: “What’s the one thing that makes your business unique and distinct? Why should people buy from you and not from your competitors? Do you promise great value, benefit or service?”

Your USP is the focal point around which the success and
profitability of your business is built and so you must be able
to state it and fulfill it honourably and effectively.

5. Spent your funds wisely

Costs is one of the major determinant of your internet business’s survivability. You’ll need to carefully track and control your costs from the outset and make sure you can start to show a profit soon, as unmindful spending with no thought given to incoming resources will bleed you to death.

Credible websites not only require money to set up but also to
maintain; advertisement costs money. Driving traffic to your
website where you lose money on sales made is suicidal. Do your
sums; consistently refer back to your vision to ascertain whether an expense is warranted or meaningful.

6. Superior customer service

In addition to a viable business plan, a superior customer
service will be key to your success.

Superior customer service must be a high priority in your action plan. Build a trusting and long lasting relationship with your customers and prospects, send your staff for customer service training, fulfill your orders promptly, and constantly remind yourself the reason of your very existence.

This is crucial as it costs five times more to win a new customer than it costs to keep an existing customer. Moreover, a dissatisfied customer will tell, on average, five or six people about your bad service. The point I’m driving at here is that looking after your customers saves money and boosts profits.

Learn and apply what I teach you, do it right, and you’ll rise
above your competition and blow them out of the water in no time.

About the Author

Copyright 2004 by Larry Lim,

Larry Lim is a practising marketing strategist and tactician who dishes out highly effective marketing strategies and tactics that will enable you to successfully start and grow your business on the Internet.

His Internet Marketing Strategy website is jam-packed with internet marketing secrets and softwares that will skyrocket your sales, and shoot your profits through the roof.

To read more of Larry Lim’s articles, visit

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Top 10 Business Email Etiquette Basics

Top 10 Business Email Etiquette Basics
By Judith Kallos

When it comes to your business email communications, you need to make an impression that can lend to the determination that you are a credible professional enterprise and someone that will be easy and a pleasure to do business with. Your first impression made is invaluable to building trust and confidence.

For your consideration below are the Top 10 Business Email Etiquette issues that need to be addressed with every commercial email sent. These are the issues business owners and their employees minimally need to be aware of in their day-to-day online communications so their business can thrive.

  1. SUBJECT: Field: The SUBJECT: field is the window into your email and can many times determine even if your email will be opened. If this is your first contact with a customer based on their request through your site or otherwise, be sure to have a short SUBJECT: that indicates clearly what the topic of the email is. Never be misleading in this regard! Typos, all caps or all small case can lend to the impression you may be spammer.
  2. Level of Formality: Never assume a position of informality in your business email. Only time and relationship building efforts can guide when you can informalize your business relationships and therefore your email tone. In some cases that time may never arise. Do not assume that email is impersonal or informal when it comes to your business communications. It is very personal – a window into the type of person you are and how you run your business. Remember, people do business with people not companies. One should communicate as if your email is on your company letterhead at all times. This is your business’s image you are branding!
  3. Addressing: How do you address your new contacts? I would suggest initially that you assume the highest level of courtesy: Hello, Mr. Anderson, Dear Ms. Jones, Dr. Osborne, etc. Until your new contact states, “call me Andy” or “you can call me Diane”. Keep it formal until it is clear the relationship dictates otherwise. You will also be able pick up clues by how your contacts approach you and their tone. Most business people do not mind being called by their first name, however, in a global economy that can be perceived as taking premature liberties in the relationship if used too soon.
  4. TO:, From:, BCc, Cc fields can make or break you:..In the TO: field make sure you have your contact’s name formally typed. John B. Doe – not john b doe or JOHN B DOE.

    ..In the FROM: field make sure your have your full name formally typed. Example: Jane A. Jones. Not: jane a jones or JANE A JONES. The later two give the perception of lack of education or limited experience with technology. Always use your full name. By only including your first name or email address you are giving the perception you may have something to hide or do not know the basics of configuring your email program.

    ..BCc: use this field when emailing a group of contacts who do not personally know each other. By listing an arms length list of email addresses in the Cc or TO fields of contacts who do not know each other or who have never met is conducive to publishing their email address to strangers. No matter how great the list of people may be to you, never make this decision for others! This is a privacy issue! With those you are forging partnerships with, visibly listing their email address in with a group of strangers will make one wonder what other privacy issues you may not respect or understand. Not good.

    ..Cc: Use this field when there are a handful of associates involved in a discussion that requires all be on the same page. These business people know each other or have been introduced and have no problem having their email address exposed to the parties involved. If you are not sure if a business associate would mind their address being made public, ask!

  5. Formatting: Refrain from using it in your business communications. Unless you would type something in bold crimson letters on business letterhead, don’t do it when emailing for commercial gain. With all the spam filtering going on today; the more formatting or embedded images that higher the chance that your email could be blocked as spammy. Even something as simple as using a different font makes your email’s display contingent upon the recipient having that specific font on their system or it defaults to their designated default font. Keep in mind the recipient may not have their email program configured in such a way as to display your formatting the way it appears on your system – if at all.
  6. Attachments: How do you think your relationship with a potential new customer is enhanced when you send them that 10M Power Point presentation they didn’t request and you fill up their inbox causing subsequent business correspondence to bounce as undeliverable? Nope. And, if they do not have Power Point they couldn’t open the file anyway! Never assume your potential customers have the software you do to open any file you may arbitrarily send.
  7. If you need to send a file over 500,000 in size, business courtesy dictates you ask the recipient first if it is O.K. to send a large file. Next, confirm they have the same software and version you do and what is the best time of day to sent it to them to ensure they are available to download the large file and keep their email flowing. Never send large attachments without warning, on weekends or after business hours when the recipient may not be there to clear out their inbox and keep their email flowing.
  8. Using Previous Email for New Correspondence: If you want to give the perception of lazy, find a previous email from the party you want to communicate with, hit reply and start typing about something completely irrelevant to the old email’s subject. Always start a new email and add your contacts to your address book so you can add them to a new email with one click.
  9. Down Edit Your Replies: Do not just hit reply and start typing. Editing is a skill those you communicate with will appreciate as it lends to reflecting a respect for their time and clarity in your communications. Removing parts of the previous email that no longer apply to your response including email headers and signature files removes the clutter. In addition, by making the effort to reply point by point keeps the conversation on track with fewer misunderstandings.
  10. Common Courtesy: Hello, Hi, Good Day, Thank You, Sincerely, Best Regards. All those intros and sign offs that are a staple of professional business communications should also be used in your business email communications. Always have a salutation and sign off with every email. Here again – think business letterhead.
  11. Signature files: Keep your signature files to no more than 5-6 lines or you may be viewed as a bit egocentric. Limit your signature to your Web site link, company name, and slogan/offer or phone number. Include a link to your site where the recipient can get all your contact information from A-Z – that is what your site is for. Do not forget to include the “http://” when including your Web site address within emails and your signature file to ensure the URL is recognized as a clickable URL regardless of the user’s software or platform.

There you have it! The above Top 10 items will certainly allow your business communications to rise above the majority who do not take the time to understand and master these issues. When forging new business relationships and solidifying established partnerships, the level of professionalism and courtesy you relay in your business email communications will always gain clients over the competition that may be anemic, uninformed or just plain lazy in this area.

When it comes to business, regardless of mode of communication used, professionalism and courtesy never go out of style!

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Weight Loss – It’s in Your Head

Weight Loss – It’s in Your Head
By Helene Haber

When you truly consider the weight-loss process, the battle waged is mostly in your mind. “Should I eat the corn muffin with butter or would it be better for me to have margarine or better yet, have jelly? What am I doing eating this muffin anyway? It’s so caloric and filled with saturated fat. I’m such a pig. I have absolutely zero willpower.” It’s no wonder you’ll eat that muffin with the butter and slather jelly on top to quiet that negative self-talk.

What you need more than a diet is a way to shift those negative self-defeating thoughts to more adaptive, positive self-statements. As with most things worth doing, this requires a bit of practice. First, become aware when you’re using a negative statement, then determine what about that thought is faulty and finally, replace it with a self-defense response or coping thought.
In the corn muffin example, instead of listening to “I’m such a pig” which clearly mislabels who you are, respond with “Pigs are animals and I am human. I don’t have to be perfect.”

Many people cannot change their eating habits until they change their thoughts about food, eating and drinking. By shedding “distorted” thoughts and replacing them with productive ones, eating habits can be changed. It is possible to rid yourself from many self-critical thoughts, but like any ingrained habit, it takes vigor and vigilance to change. Here are some other thinking distortions to challenge:

Shoulds. Should statements are more about other people’s values, not ones chosen by the person who wants to lose weight. Additionally, should statements reflect an attempt by the dieter to motivate herself without really believing in the value. Better to determine what works for you. “I will eat up to two Hershey kisses daily and thoroughly enjoy them.”

All-or-Nothing. This kind of reasoning is the foundation for perfectionism. An all-or-nothing individual views the world as black or white. Since there is no allowance for gray areas, the behavior is either perfect or a failure. “I’ve ruined my diet by eating all that pizza. I can’t stay on a diet and I’ll just always be fat.” Maybe the problem does not arise from the behavior… maybe the problem is with the diet that does not allow for pizza. “I do not want to give pizza up for the rest of my life, so what I need is a way to include pizza in my diet without feeling like a failure. Let me try having a salad (dressing on the side) before the pizza to take the edge off my hunger.”

Good Foods/ Bad Foods. If the truth be told, foods do not misbehave. Foods are not good or bad. While it is true that some foods have more nutrients or are more fiber-dense than others, all foods can be enjoyed. How we think about food colors what we eat and how much we eat. If a food is labeled as bad (such as fries), then for many individuals that food is taboo. When one eventually succumbs to eating the forbidden, French fries, bingeing may result. Rather than continue with dichotomous thinking of good food/bad food, shift to allow space for all foods you like without judgement. Instead of “I ate those fries which are so bad for me” to “I really enjoyed that small portion of fries. They really satisfied me.”

Body Distortions. Rather than dwelling on how fat or thin you think your body is, it is extremely helpful to view your body in terms of what it can do for you. For example, when you look in the mirror, instead of zooming in on your stomach which “looks five months pregnant, although your last baby was nine years ago” tell yourself “my body has given life” or “my body enables me to go where I want to and allows me to have fun.”

The conversations that are going on inside your head cannot be stopped. However, what you can do is to be aware of negative self-talk and understand that it has little to do with actual reality. When you believe this, you can respond to the critical voice with a more objective, coping thought. Although negative thoughts may not be stopped entirely, they can be quieted by listening to your compassionate, caring voice. In much the same way you would sympathize and listen to a close friend, listen to yourself. Be your own best friend and chances are you’ll have greater weight loss success.

Helene Haber

Holistic Nutrition Coach

Helene Haber, HHC is a board certified health counselor. She designs personalized wellness solutions for women of all ages looking to enhance their lives, get their bodies back in shape and their health back on track. Email:

Posted in Uncategorized

Creating A Life You Love

Creating A Life You Love
By Robin Harris

Imagine that right now, right here, today… there is within your grasp not one but several opportunities to redesign specific aspects of your life so that the sum total is a life you absolutely love. Then imagine that the only thing standing between you and your opportunities is a closed mind, fear, habits, concern, worry, drama, or perhaps mental, physical, and emotional clutter. Do you know what a default is? It’s what you get when you don’t choose to get something else and for most of us a default life is average and mediocre with sprinkles of joy in between. A default life is living for the weekend. A default like is hanging on ‘til retirement. A default life is waiting for the kids to grow up, move out, and finish college. A default life is waiting, and waiting, and waiting for things to get better someday…one day.

Most people don’t accidentally have a great life, a great job, a great marriage, a great body, or great children. I don’t know about you but I am not touched, moved, or inspired by mediocrity. I don’t aspire to live an average life, with an average job, and celebrate twenty-something anniversaries in an average marriage. My spirit longs for relationships and experiences that cause me to love deeply, grow profoundly, and see the magnificence in all of life. I can’t have that kind of life if I am settling for the default. My name is Robin Harris and I am a coach, an author, a certified Highlands Natural Abilities Counsultant, and I am the CEO of DesignerLife, a transformational business dedicated to helping individuals live by design; not by default. And today I just want to talk to you about designing a life you absolutely love. I call it the DesignerLife.

What’s a DesignerLife? Think of a piece of art that is not only beautiful but extremely functional. Just like a beautiful warm and cozy home provides sanctuary and focus for a family, a DesignerLife provides sanctuary and focus for the soul. Just like each room in that house has its own motif and purpose, each area of the DesignerLife has its own motif and purpose. Just like all of the rooms together, even the hallways and pantry make up the house, all of the areas of our lives make up the DesignerLife. A DesignerLife has been lovingly designed and architected to honor your best and your highest good and it includes spiritual hallways and pantries, too. Mmm, it sounds wonderful, doesn’t it?

I want you to consider a show home that has never been lived in. Everything is just so beautifully pristine and sterile. That’s because it’s for show but when the family moves in they bring their energy, their style, their nuances, their touch and the house becomes a home. It’s not perfect…but it is. It’s not immaculate buts it’s naturally inviting. The DesignerLife is a life you design that is natural, expanding, and very, very inviting not only to you but to other sojourners, also. We have so long been looking to the system, the companies we work for, the businesses we have built, the country we live in to sustain our way of life. Today is a new day, and the comfort of what we knew has passed away, it’s time to excavate, renovate, and develop our most precious resources: our soul’s dreams, our natural gifts, and our talents. It’s time for us to evolve to the next level and some sojourners are going to go kicking and screaming, and some won’t go at all. You probably thought the creation was completed millions of years ago, oh no. Human’s are still in process and every so often life says “hold on, wait a minute, it’s time to shift and leap baby”. You can plod along for only so long before life demands that you run fast or get eaten. The new paradigm is not for survivors, it’s for thrivers; people who are ready to unleash their potential into the world.

You see, the magnificent being that you are is not your doing. You didn’t design it, you didn’t create it, so there no reason to be arrogant about it. It’s a gift. Don’t just say thank you. Gratitude is only the beginning, there’s also a measure of responsibility and accountability that fall on the shoulders of the gifted. And we all are gifted. It is our responsibility to nurture our magnificence, to develop it, and express it profoundly in the world that we live in. Your magnificence is not only going to give you a life you love, it’s going to touch, move and inspire others. Divine intention will have your be great in ways you cannot even imagine. Divine intention will have your biggest mistakes sow seeds of wisdom and contribution to other. Divine intention will have you become the student and the teacher in life’s next evolution. The next evolution will have human beings manifest the Creator’s abundant, loving, creative nature.

What would it look like to have a life you absolutely love? When you really think about it, I mean see it with your minds eye, in living Technicolor, it should be so awesome it sends chills up your spine. I’m not talking about a superficial life where people are pretending to be happy, pretending that the marriage is working, pretending that the kids aren’t driving them crazy, pretending that life is in order when chaos is actually the king. I’m not talking about having more, more, more while feeling less, less, less. I’m talking about a life where your soul is satisfied. This is a life where you have peace of mind, finances in order, and a healthy mind, body, and spirit. This is a life with relationships that inspire and stimulate you, intimacy that heals and thrills you, and family and community for mutual love and support. This is a life complete with meaningful and fulfilling work that uses your gifts and talents and honors your uniqueness. This is a life where there is adequate time for self-nourishment, self-investment, fun and relaxation. And… this is a life where you receive an abundance of joy by contributing to the well being of others who are on the planet with you now, as well as those who will be coming in the future.

I can’t tell you the details of your DesignerLife. I can’t tell you how living a life you absolutely love will show up for you. I only know that the process of designing that kind of life will rock your world. I know somebody out there is saying, pfff you must be dreaming… and my response is “yes, and your point is…”

You see if it were left up to the practical people, the realists of the world, we’d still be huddled in a cold cave without a fire to warm us. I’m not just a dreamer, oh no: I’m a possibility chick with a plan. You see a designer life is not just about dreaming about it, thinking about it, longing for it, hoping for it, praying for it. A DesignerLife is about intention; the kind of intention that produces action, the kind of action that produces results.

The road less traveled is full of uncertainty, but the other road, the popular one can only take you where you’ve already been. Having an extraordinary life, a life you absolutely love is gonna seem like way too much work to the average person. It’s not going to appeal to the person courting mediocrity. It’s not going to excite the person who is content with waiting for some day, one day. It doesn’t call to the practical or the realist. So if you fall into one of these categories, cover your ears cause this message isn’t for you. I’m talking to the people who caught a glimpse of possibility for their own life, for the sojourners who are ready to unleash their potential out in the real world, and for the people who can’t stand the thought of settling for the default life.

The message I want to bring to you is simple. Your most challenging obstacle is not the present or past circumstances of your life, the things you did or didn’t do, it’s not your age, your gender, your race, it’s not the naysayers or critics or the practical realist who are convinced your dreams and aspirations are a waste of time, oh these are all challenges to be dealt with on their own terms but by far the biggest challenge you will face is your own self doubt, lack of commitment, and fear. Getting over yourself is the single most forwarding action you can take to move toward your own magnificence. I want to ask you for a huge favor and here it is…Get over yourself and just be magnificent.

Robin Harris is a DesignerLife Coach who work with client’s who are ready to live by design; not by default. Contact Robin via web site or by email at

How To Get Zero Cost Publicity For Your Business Part 2

How To Get Zero Cost Publicity For Your Business Part 2
By DeAnna Spencer

This is the ending to my previous article, How to get no cost publicity for your business. Some other options include signature files, joint ventures, free for all links, informational articles, webrings, and giveaways.

Signature files are great ways to get free publicity for your business. It’s just a short blurb at the end of your email. It’s not considered spam. Of course, you shouldn’t just send blank emails to people, just so they’ll see your signature file. That might be considered spam to some people.

Joint ventures are also great ways to get free publicity for your business.
Joint ventures are fairly easy to set up. Just find someone who is not in direct competition with you that may benefit from your book, product or service. Ask them if they will promote your product to their list in exchange for a link on your website or an announcement to your list.
Most business owners will agree to such an arrangement as this is a win-win for everyone.

Another way to get free publicity for your business is to join as many webrings related to your business that you can find. Once again, this costs you nothing, and you get new traffic. A good place to find webrings is I also host a webring for people that are in the online marketing and advertising business.
You can join it by visiting .

Also, you can gain free publicity by writing informational articles. My suggestion is that you post these for free and include a resource box at the end of your article with your contact information and a short blurb about the product or service you are trying to promote.

Another source of free publicity is free for all links. A free for all links page is just what it sounds like. Anyone can list their url on this person’s page. The only catch is that some pages may collect an email address from you and send you a lot of emails. I would just put in an email address that I didn’t mind getting a lot of emails at.

Finally, giveaways are an excellent way to get free publicity for your business. You could give away a report, an e-book, or even a coupon for discounted services. These are just a few of the ways that you can get free
publicity for your business. I’m sure your creative minds will come up with some additional ways.

DeAnna Spencer is a virtual assistant that helps entrepreneurs run a successful business by providing affordable administrative help. She also publishes a blog for small business owners. Visit this small business resource today.

Posted in PR

Business Ethics: The Law of Corporate Karma

Business Ethics: The Law of Corporate Karma
By Jeremiah P. Huck

According to the shamanic traditions, the great mystery of being is that all things are alive and have a level of intelligence. This is because all things are a part of the Great Spirit. However, all things also function individually, in thought and action. It is in these individual actions that karma is born. Karmic laws also state that all karma, both good and bad, must also return home…return to sender!

Most of us don’t have a good grasp of group karma. Simply stated, if you agree to be a member of a group situation, you are also agreeing to it’s collective karmic pattern of return. So sooner or later problems at work, in your business or corporate structure will show up at your front door. It’s like you caught the flu from the group…but now your personally ill.

As humanity grows in it’s awareness…it also grows in karmic responsibility. So years ago many industries caused environmental problems, but were not aware of that fact. However, karmic law states all things must return home……….so these industries don’t really exist today…..or operate in a weakened condition [ in the future they will not exist at all].

According to my spirit guides, there is a big push these days too clean up the karma of the global business world. We know from the news that many business institutions, and even very large corporations are in trouble these days..many will not make it through the heavy gate of karmic return. They will fail………….

On the brighter side, Spirit is not against business, but is really pro-business….so now what?The newer business model that is emerging is much more holistic. By agreeing to function more holistically, much less damaging karma developes…..and if you’re really aware of all business levels…very little negative karma developes.
So, if you’re in a corporate or business situation, and things are not really going right…take the time to clear the issues up, before you catch the karmic flu!

Just at the environmental level, many things should be addressed….but just start by keeping your office or work space clean and organized….this helps clear out negative energy patterns.
Taking it one step further…use Feng Shui tools and techniques if you know how. Or buy a book, hire a consultant or use trial and error to solve some of the ongoing issues around you at the job or business.

Jerry publishes an online magazine and newsletter dealing with shamanism and holism as they aply to life and business.

How To Get Zero Cost Publicity For Your Business Part 1

How To Get Zero Cost Publicity For Your Business Part 1
By DeAnna Spencer

Would you like to expand the volume of your business? You can let thousands know about your service, your store, or your new product without spending a penny. Whether you want to make more sales or get an offer on television, you can broaden the scope of your clients by free

You don’t have to climb a flagpole or hire a dancing bear to get attention.
In fact, with just a telephone, flyers, and some follow up letters, you can be making much more money than you are now.

What product or what business are you involved with that needs more customers? You might have a neighborhood store or you may have
invented something that is difficult to market. Maybe you’ve launched a new web site.

How are you presently getting customers? Maybe you’re advertising in trade journals, magazines, or newspapers. Perhaps you’re doing banner swaps or participating in co-op programs with other ezine publishers.

Perhaps you’re an author, trying to market his or her new book. Or maybe you’re a young comic or an actor trying to establish his/her career.

Regardless of your business or enterprise, whether it is an online or an offline business, free publicity is available for you. Furthermore, you don’t need any special training to do it. Take a look at the variety of options available to you.

What is Publicity?

Before we get into the different types of publicity out there, it would help if we knew what we were talking about. Publicity is making something known to the public, spreading information to the general, local, or national market. It is information with a news value used to attract popular opinion or support. Everybody uses publicity. Politicians, manufacturers, celebrities all use publicity to gain attention and further their causes. Publicity isn’t limited to large organizations. Small committees and enterprises use the local newspapers to publicize events
and endeavors.

Publicity differs from advertising because it is free. Although some organizations trade tickets or services for mention in a particular publication, generally publicity is newsworthy information that a publication produces. Good publicity is one of the best ways of letting people know you have a worthwhile business.

Do your research. Before you begin a publicity campaign, you should know the answer to the following questions:

What is the product or service I am promoting?

What is the radius of the market (local, city, state, country, and world)?

What do the customers want?

Where do the customers go to buy my product?

Are my buyers mostly online or offline?

Where to publicize

Depending on your product or service, you have a full gamut of
possibilities for advertising without paying. Deciding on the type of media is as important as knowing about your product and your customers.

If you want to publicize directly to the general public national
publications, metropolitan newspapers and Sunday supplements are the way to tap into the market.

For a local enterprise – a profitable business, a charity, or community service- the local paper is the best source of free advertising. Don’t go for the big fish first. Start with the local press and then work your way up.

Make it newsworthy

In order to qualify for publication, your story must be newsworthy.

Anything published in the newspapers, magazines, and trade journals must be of importance to its readers.

You may have a new product or product line that can be featured in the magazines.

If not, you need to come up with a unique angle. For example, you may have to come up with fresh ideas for your service.

Or maybe an unusual piece of information in the inventor or business owner’s biography might make an interesting twist.

Formatting tips

Keep the press release to one page. It should be brief and informative.
Write the words For Release in full capital letters at the right. Make sure you include your daytime phone number, address, email address, and website address if you have one. Write a personal letter to the editor.
Be cordial, but keep it short. If you have a product that you can mail, send the editor a sample if he or she agrees to that. Watch the publication and clip the press release when it is published.

DeAnna Spencer is a virtual assistant that helps entrepreneurs run a successful business by providing affordable administrative help. She also publishes a blog for small business owners. Visit this small business resource today.

Posted in PR

Executive ESP: A Pathway to Success!

Executive ESP: A Pathway to Success!
By Jeremiah P. Huck

We all have psychic abilities that we use daily, although most of us don’t even realize that. The full study of this issue would take many books, and years of experience to grasp all the factors. Since we can’t do that here, we can still focus on applying these skills to making informed business decisions. Those of us making constant business choices, effecting staff, ethics , health, and the botton line ,need all the data we can get our hands on. So these tidbits are designed to help you use your natural abitities, and to improve your business situation!

First of all, there are many, many management styles. It is in your best interest to honestly evaluate your personality and your personal approach to making choices and running your business. This gives you a baseline to start from when adding ESP into your operating formula.The ancient Greeks said ” Know Thyself”.

Some of us are very mental in perspective, some emotional, and others more physical. These basic personality factors often don’t change much during our lifetime. We tend to keep processing life from the same angle. When we pick up psychic data from outside this base personality, we tend to ignore it. It’s not comming from our comfort zone.

In the business world, what we ignore can create lost potentials or major problems. What we tune out doesn’t really go away, it just stays out of our awareness. So our business is effected but we never get to know it, it stays in our blind spots.

When working in a group situation this blindness is compensated by others around us, often with different main personality types. They can pick up what we miss. This works fairly well, but……

Frankly, at the executive level you often must make choices by yourself. This leaves you open to your limitations. Sure you can get data, but still the final choice is usually yours. Remember that both your strong and weak functions tend to stay that way for life. So you will tend to always focus on some things while ignoring others.

Opening your natural ESP abilities can present a personal challange. As you pick up data from your comfort zone, well…no problem. But when you get psychic information from your weaker traits, again you will want to tune it out……you will tend to feel it as a stress.

So, if you want to include data from a broad range of psychic information..even beyond your comfort zone, there are many techniques you can use……

Realize that stress can be a sign that you are aware of something that you would rather ignore.Then use stress busters to help you handle that. Try to meditate each day, in a quiet place… and see what happens. If stress kicks up try to breathe through it, so you can stay focused on what you are processing.

It takes great courage to trust your whole self, and all your awareness. Don’t push yourself beyond your limits, but try to broaden your scope, little by little.

The real test is to see if you are willing to apply your ESP gained data into your daily business planning.

Jerry publishes an online magazine dealing with shamanism and holism as they apply to life and business.

The Business Shaman: Exploring the Mystery of Success!

The Business Shaman: Exploring the Mystery of Success!
By Jeremiah P. Huck

Note: This article was written for a internet business site. It is a promo for my work with the business world. I published it here for anyone who is interested in a shamanic perspective on creating success, in both business and life. If you read between the lines, it will offer you some help when dealing with any challange.

The sound of the drum is strong and steady. It’s cold and damp in the large cave, except near the central fire. There are 40 naked, hairy, human-like creatures in deep celebration. Yet there is fear in the air. The clan is preparing for the next hunt.

The shaman enters and speaks to the group of his dreams, explaining all the dangers the tribe will face tomorrow. The hunters begin to prepare themselves mentally, physically, emotionally, and spiritually. The shaman leaves, going into his small,sacred cave to begin the magic ceremony. He must do this to help bring about a successful hunt, and to protect the tribe from what he knows lay ahead. He has seen it all in his visions, he’s an intuitive.

That was a long time ago, or was it? You still need a place to live in, perhaps a cave, but more likely an apartment or house. You still need food to eat, but most likely from the grocery store. So, things have not really changed but just updated.

Today we don’t trade shells for our supplies and services, but money [ and lot of it ]. So we need success in our economic and business life. But like the primal hunter, we need more then just survival, we need a mental, emotional, physical and spiritual approach to help us be fully successful. We also need a good source of intuitive information to guide us through the challanging times.

So things have come full circle as more and more people are living a holistic lifestyle. The health and mental health fields have been shifting towards holism, and for many years I was deeply involved with that. Today, the business world is also changing, you only have to read the newspaper to know that. I have spent the last ten years exploring and testing new, more holistic business approaches that can be applied to day to day operations or towards reaching long term goals. I’ve hosted television programs on these matters, and publish an online magazine dealing with shamanism and holism as it applies to life and business.

Oh yes, I am a real shaman. I bring to my work a strong male intuitive function and all the trimmings of the ancient shamans but with a modern perspective. I am known as the business shaman. I went on line to offer my services to the global business community. I work with all levels and aspects of business and deal with any issue through training, coaching, consulting and intuitive guidance. Generally I work in a partnership with you and your business to create, reorganize or transform.

Jerry publishes an online magazine and newsletter dealing with shamanism and holism as they apply to life and business.